Support and Consultation Centre for SMEs
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21 September 2021

What's New
Topical Issues
Business News

The Support and Consultation Centre for SMEs (SUCCESS) is an information and advisory centre for small and medium enterprises (SMEs) run by the Trade and Industry Department (TID).  If you are looking for free business information and practical consultation services, please visit SUCCESS.

Our Website's address is

Our customer hotline is : (852) 2398 5133.

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What's New

Event Calendar of the SME Centres

To enhance the integrated services of the four existing SME Centres, including SUCCESS under the Trade and Industry Department, the "SME Centre" under the Hong Kong Trade Development Council (HKTDC), "SME One" under the Hong Kong Productivity Council (HKPC) and "TecONE" under the Hong Kong Science and Technology Parks Corporation, SUCCESS has launched an "Event Calendar of the SME Centres" on its website. The Event Calendar facilitates enterprises to obtain information on seminars/workshops/activities organised by the four SME Centres from a single platform, and also provides links to the relevant event web pages to facilitate registration.

Please click here to browse the Event Calendar of the SME Centres.

SUCCESS Activities

In view of the latest development of the epidemic situation, the counter service of SUCCESS has been resumed. Meanwhile, webinars, Customer Hotline (Tel.: (852) 2398 5133) and Email Enquiry ( continue to be operated as usual. On the other hand, in order to reduce the risk of the spread of the novel coronavirus in the community, SUCCESS will not provide "Video Show of SME Seminars" for the public until further notice.


Webinar: "Guide on Doing Business in Thailand"
(This webinar will be live-streamed on 27 September 2021)

Located at the heart of Southeast Asia, Thailand is not merely a popular tourist spots. As the ASEAN’s second largest economy, many enterprises consider Thailand the entry point to the ASEAN market. In this seminar, an expert will give an overview on the Thailand market, including the investment climate and issues to watch out for when starting business there. An enterprise representative will also be invited to share the practical experience, challenges he encountered and tips on doing business in Thailand. (This webinar will be conducted in Cantonese and English.)

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Activities of the SME Service Centres

SME Service Centres' "4-in-1" Seminar Series - Theme : Exploring Overseas Market

The Government has consolidated the services of the four SME Centres (SUCCESS of the Trade and Industry Department, the SME Centre of the Hong Kong Trade Development Council, SME One of the Hong Kong Productivity Council and TecONE of the Hong Kong Science and Technology Parks Corporation) to provide “4-in-1” integrated services.  The four Centres are co-organising another round of “4-in-1” seminar series in September and October to share insights and tips on exploring overseas market through four webinars.  Interested persons are welcome to register at the links below.  Admission is Free.

  I. Guide on Doing Business in Thailand (see the SUCCESS Seminar above)
    (To be held by SUCCESS of the Trade and Industry Department)

  II. T-box Workshop on “Support Measures by HKECIC and Economic Overview of ASEAN”
    (To be held by SME Centre of the Hong Kong Trade Development Council)

  Date: 7 October 2021 (Thu)
  Time: 3:00 pm - 4:00 pm
  Languate: Cantonese
The COVID-19 epidemic has significantly affected Hong Kong’s exports over the past two years. Exploring new markets is an important expansion strategy of an enterprise. ASEAN is a fast expanding trade bloc in Asia with a growing economic clout. In 2020, ASEAN was Hong Kong’s second largest trading partner and export market. Representatives from the Hong Kong Export Credit Insurance Corporation (HKECIC), HKTDC T-box’s partner, will share economic overview of the ASEAN market and introduce the services of the HKECIC, including the extension of its “10 Enhanced Measures” until mid-2022 with a view to providing continued support to SMEs in exploring export trade markets amidst the volatile trading environment, and regaining market share under the “new normal”.

Please click here for details and registration.

The other two webinars of this seminar series will be held by SME One of the Hong Kong Productivity Council and TecONE of the Hong Kong Science and Technology Parks Corporation. Details are to be announced later.

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Trade and Industry Department / SUCCESS-supported Activities

Webinar: "What is Google AI?"
(This webinar will be live-streamed on 8 October 2021)

This webinar is organised by the Hong Kong Productivity Council. SUCCESS is one of the supporting organisations. In this webinar, experts will share how to run AI workloads on Google Cloud Platform. Speakers will also introduce the latest Google Cloud AI platform - Vertex AI with demonstration and case studies. (This webinar will be conducted in Cantonese.)

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“Executive Certificate on Virtual KOL Creation and Practical Applications”

(This course will be held on 11, 18, 25 October, 1 and 8 November 2021 at Hong Kong Productivity Council.)

This course is organised by the Hong Kong Productivity Council. SUCCESS is one of the supporting organisations. This course will introduce the basic knowledge of Virtual KOL, and how to promote brand through Virtual KOL, illustrated with real-life examples. (Admission fee is required. This course will be conducted in Cantonese.)

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“Tech THURSDAY Lunch &Learn” Seminar Series
(This seminar series will be live-streamed on 30 September, 7, 21 and 28 October, 4 and 18 November, 2 and 16 December 2021)

This seminar series is organised by the Hong Kong Productivity Council. SUCCESS is one of the supporting organisations. Speakers will introduce emerging technologies including Agile/Scrum, Low Code Apps development, Cloud Strategy, Machines Learning and AI etc., and explain how companies can utilise these technologies to implement digital transformation. (This seminar series will be conducted in Cantonese.)

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Employment Guidelines on Wage Reductions and Retrenchments

Amid economic downturn, organisations may need to implement cost cutting measures to tide over the difficult situation. The Labour Department has issued the leaflets and booklets on wage reductions and retrenchments for reference of employers and employees. Employers are also reminded of their obligations under the Employment Ordinance.

Guidelines on What to do if Wage Reductions and Retrenchments are Unavoidable
Do's and Don'ts - When Wage Reductions and Retrenchments are Unavoidable

Webinar on "The Personal Information Protection Law of the Mainland" Organised by the Office of the Privacy Commissioner for Personal Data

The Personal Information Protection Law (PIPL), the first piece of legislation in the Mainland dedicated to the protection of personal information, was passed by the Standing Committee of the National People's Congress on 20 August 2021 and will come into effect on 1 November 2021. As Hong Kong’s economy and daily life are closely intertwined with the Mainland, the transfer of personal information between the two places takes place from time to time. Many local enterprises including SMEs will need to know and understand the provisions of the PIPL. At this webinar, the Mainland’s renowned expert on civil law and seasoned legal practitioner will explain the contents and features of the PIPL, so as to assist enterprises to understand the new law, and prepare themselves for compliance with it.

Details of the webinar are as follows:

Date: 13 October 2021 (Wednesday)
Time: 3:00 pm - 4:30om
Topic 1: The Highlights and Features of the PIPL (to be conducted in Putonghua)
Topic 2: How enterprises can prepare themselves to comply with the PIPL (to be conducted in English)

Please click here for more information and enrolment.

Topical Issues


Support Measures relating to Liquidity

In view of the cash-flow pressure of SMEs, SUCCESS has compiled a summary of support measures relating to liquidity.

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SME ReachOut

Amid difficult business environment, HKPC knows SMEs are in the urgent need of cash to keep business running. The newly established "SME ReachOut" support team is here to help SMEs well equip for bouncing back, through introducing and matching the appropriate funding schemes.

"SME ReachOut", a dedicated service team operated by HKPC, has commenced operation starting from 1 January 2020 to support SMEs through free-of-charge one-on-one meetings. The team would help SMEs identify funding schemes that suit their needs, while answering questions relating to applications.

There are over 40 funding schemes provided by the Government for SMEs, with different funding scopes, amounts and requirements. "SME ReachOut" serves to enhance SMEs' understanding of the Government's funding schemes, with a view to encouraging better utilisation of the support provided by the Government, and to enhancing their competitiveness and development.

For enquiries, please contact "SME ReachOut" Hotline / WhatsApp (Text Message Only) at 2788 6868 or email by

Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

The Trade and Industry Department (TID) has rolled out enhancement measures on the BUD Fund to strengthen support to Hong Kong enterprises in exploring new markets and new business opportunities.

Starting from 30 July 2021, the geographical scope under the BUD Fund has been extended to Japan and Korea, with which Hong Kong has signed Investment Promotion and Protection Agreements (IPPAs).  In addition, the cumulative funding ceiling per enterprise has been increased from $4 million to $6 million.

The geographical scope of the BUD Fund will be further extended by phases to cover all economies with which Hong Kong has signed Free Trade Agreements (FTAs) and/or IPPAs.  The implementation timetable is as below:

The first quarter of 2022                          Extend the geographical coverage to Austria, Belgo-Luxembourg Economic Union, Canada, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Sweden and the United Kingdom
The second quarter of 2022 Extend the geographical coverage to Kuwait and the United Arab Emirates

Hong Kong Productivity Council (HKPC) as the BUD Fund Secretariat regularly organises seminars/webinars in order to enhance enterprises' understanding of the BUD Fund.  For details of the BUD Fund, please visit its website ( ) or contact HKPC at 2788 6088. 

Upcoming event for September 2021 is as follows:

Date Theme of Seminar
27 September 2021  BUD Fund (Enhanced Mainland + FTA/ IPPA Programmes)
 – Promotion Webinar on Application /Implementation
(More Details( in Chinese only))

Enterprises are welcome to join the webinar.

Corruption Prevention Advisory Service (CPAS) of ICAC

A good governance system is vital for SMEs' effective operation, and can help sustain their company image and hence counterparts' confidence in doing business with them. The Corruption Prevention Department of the Independent Commission Against Corruption (ICAC) has launched the Corruption Prevention Advisory Service (CPAS). The CPAS is a specialised unit dedicated to providing tailor-made, free and confidential corruption prevention advice on system control in common business areas such as procurement and staff administration. Enterprises can access its user-friendly web portal ( for details of the services and to get timely and useful resources on corruption prevention such as staff code of conduct, corruption prevention guides and tools, case studies, quick tips and red flags.

To receive regular updates on corruption prevention, please click here to subscribe to the CPAS e-news.

Free IP Consultation Service

The Intellectual Property Department (IPD), supported by the Law Society of Hong Kong, now provides FREE One-On-One IP Consultation Service for SMEs. To obtain more information and/or apply for the Service, please visit IPD's dedicated website "Hong Kong - The IP Trading Hub":

HKTDC Research Webinar "The E-Commerce Route into Central Asia"  

(This webinar will be live-streamed on 11 October 2021) 

The webinar is organised by the Hong Kong Trade Development Council. The COVID‑19 outbreak saw e-commerce taking the centre stage, impelling struggling businesses to try out new sales avenues in both local and overseas markets, including Central Asia. To assist Hong Kong enterprises to familiarise themselves with the market of Central Asia, this webinar will introduce the digital and economic landscape of Kazakhstan, the region’s most advanced and open economy, and also share insights to exploring businesses in Kazakhstan for enterprises to secure success in Central Asia. (This webinar will be conducted in Cantonese.)

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Webinar on "Big Data for Budgeting - Using Critical Trends to Control Account Receivables and Estimate Bad Debt Provision"  

(This webinar will be live-streamed on 13 October 2021) 

The webinar is organised by the Federation of Hong Kong Industries. Planning a stable financial budget, especially to control bad debts and prepare bad debt provision, is an important concern for enterprises in the rapidly changing business environment. In this webinar, speaker will explain how to review, analyze and use the big data to estimate the customers’ ability to pay. Speaker will also share the International Financial Reporting Standard 9 (IFRS9) and the estimated loss of trade receivables. (Admission fee is required. This webinar will be conducted in Cantonese)  

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Business News

GDETO Newsletter

The latest issue of the Hong Kong Economic and Trade Office in Guangdong (GDETO) Newsletter has been published.

More Details (in Chinese only)

Commercial Information Circulars (CICs) of the Mainland

The Trade and Industry Department issued a number of Commercial Information Circulars (CICs) on the Mainland's trade and economic rules and regulations. The latest CICs have been published. 

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