Seminars / Workshops

Content:

Topic: "SME E-commerce and New Market Development Academy Series (4): Quick Start Guide to AI Applications in E-commerce for SMEs"  

With the rapid development of Artificial Intelligence (AI), leveraging AI to expand e-commerce markets has become a prevailing trend. In view of this, following the initial three seminars covering the key areas of “Supply”, “Demand” and “Connect”, the SME E-commerce and New Market Development Academy series will hold three additional seminars. Experts will be invited to explore the application of AI in the e-commerce sector, helping SMEs utilise AI to enhance operational efficiency and promote brand development. This seminar is the fourth in the series. Through case studies and interactive discussions, an expert will explore practical strategies and real-world applications of various AI tools such as using AI to generate product images and videos for e-commerce sales. This quick start guide is designed to equip SMEs with essential AI knowledge quickly and fully unlock their AI capabilities.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Mr Michael Li

Registration: Interested persons are welcome to participate in this seminar.

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Content:

Topic: "AI-Driven Strategies for E-commerce Success: A Roadmap to Southeast Asia 2026 "  

As the world pivots towards artificial intelligence (AI)-driven innovation, Southeast Asia’s e-commerce market has emerged as a lucrative frontier for Hong Kong brands seeking expansion. In this seminar, an expert will unveil how AI can transform businesses’ e-commerce strategies to succeed in Southeast Asia. Topics include key emerging trends for 2026, regulatory compliance essentials, and practical tips for efficient and cost-effective operations in the Southeast Asian e-commerce market, with a view to assisting SMEs in expanding to the digital markets of Southeast Asia through AI application.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Mr Terry Chan

Registration: Interested persons are welcome to participate in this seminar.

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Content:

Topic: "SME-NGO Partnerships for ESG: Turning Social Impact into Brand Value"  

Good Environmental, Social and Governance (ESG) performance enhances an enterprise’s brand value and market competitiveness. How can SMEs adopt sustainable practices in a credible and affordable way? In this seminar, experts from the ESG and non-governmental organisation (NGO) sectors will explore how strategic SME-NGO partnerships can turn social and environmental impact into brand value. The session will explain how NGO-backed ESG credentials enhance brand trust and differentiation, introduce practical collaboration models suitable for smaller businesses, and show how properly documented ESG initiatives can support marketing, customer loyalty and stakeholder engagement, with a view to helping SMEs in building a trusted, impact-driven brand through ESG practices.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese
 

Speaker:

• Dr Michael Lin

Registration: Interested persons are welcome to participate in this seminar.

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