Support and Consultation Centre for SMEs
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1 December 2021

What's New
Topical Issues
Business News

The Support and Consultation Centre for SMEs (SUCCESS) is an information and advisory centre for small and medium enterprises (SMEs) run by the Trade and Industry Department (TID).  If you are looking for free business information and practical consultation services, please visit SUCCESS.

Our Website's address is

Our customer hotline is : (852) 2398 5133.

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What's New

Event Calendar of the SME Centres

To enhance the integrated services of the four existing SME Centres, including SUCCESS under the Trade and Industry Department, the "SME Centre" under the Hong Kong Trade Development Council (HKTDC), "SME One" under the Hong Kong Productivity Council (HKPC) and "TecONE" under the Hong Kong Science and Technology Parks Corporation, SUCCESS has launched an "Event Calendar of the SME Centres" on its website. The Event Calendar facilitates enterprises to obtain information on seminars/workshops/activities organised by the four SME Centres from a single platform, and also provides links to the relevant event web pages to facilitate registration.

Please click here to browse the Event Calendar of the SME Centres.

SUCCESS Activities

In view of the latest development of the epidemic situation, the counter service of SUCCESS has been resumed. Meanwhile, webinars, Customer Hotline (Tel.: (852) 2398 5133) and Email Enquiry ( continue to be operated as usual. On the other hand, in order to reduce the risk of the spread of the novel coronavirus in the community, SUCCESS will not provide "Video Show of SME Seminars" for the public until further notice.


Webinar: “Credit and Risk Management Best Practice”
(This webinar will be live-streamed on 8 December 2021)

Under the pandemic, it is vital for the enterprises to maintain stable cash flow in order to survive the economic turbulence. In this webinar co-organised by SUCCESS and Hong Kong Credit and Collection Management Association, an expert speaker will explain how the current business and economic environment is affecting credit management, and the implication of credit granting to companies. The speaker will also share how to establish effective risk management measures in the short, medium and long term, rationalise credit limits exposure and utilisation, and apply risk mitigation measures, with a view to assisting enterprises to make wise credit decisions. (This webinar will be conducted in Cantonese.)

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Trade and Industry Department / SUCCESS-supported Activities

CIETAC Hong Kong · Dispute Resolution Course for Hong Kong SMEs: “Corporate Financing Models and Financing-related Dispute Resolution”
(This course will be held at China International Economic and Trade Arbitration Commission Hong Kong Arbitration Center and live-streamed concurrently on 3 December 2021)

This course is organised by the China International Economic and Trade Arbitration Commission Hong Kong Arbitration Center. SUCCESS is one of the supporting organisations. In this course, experts will introduce financing models commonly used by the enterprises, and share issues to be aware of when resolving financing-related disputes via litigation. (This course will be conducted in Cantonese and Putonghua.)

More Details (in Chinese only)

Webinar: “Mastering Digital Marketing Capturing GBA Opportunities”
(This event will be live-streamed on 13 December 2021)

This webinar is organised by the Hong Kong Productivity Council. SUCCESS is one of the supporting organisations. In this webinar, speakers will give an overview of consumer behavior in the Greater Bay Area (GBA). The speakers will also introduce digital financial services for SMEs to expand the GBA market and the latest marketing strategies in the Mainland. (This webinar will be conducted in Cantonese.)

More Details (in Chinese only)

“Branding and Transformation” Webinar Series

Trade and Industry Department and Hong Kong Trade Development Council will jointly organise the “Branding and Transformation” Webinar Series (free of charge) on 2 to 3 December. Various industry experts will gather together to discuss the methodologies for SMEs to upgrade and develop their brands in the post-pandemic era with the use of suitable innovative technologies, and share advice on the ways to enter the Greater Bay Area. Details are as follows:

Webinar Details Date and Time
Developing your Brand in Post-Pandemic Era

The pandemic has reformed consumers’ purchase preferences and behaviours. Brand building is now of utmost importance for companies to gain consumers’ confidence and trust in order to boost sales and profit. In this webinar, industry experts will share the ways to formulate and consolidate a brand’s image, and to eventually transform it digitally.

2 December 2021, 12:00 p.m. – 1:00 p.m.
(This webinar will be conducted in Cantonese. Simultaneous interpretation in English / Cantonese / Putonghua will be provided.)
Developing Hong Kong Brands in the Greater Bay Area

With the large population and the high consumption power in the Greater Bay Area, it is certainly the next destination for Hong Kong Brands to expand business. While many large corporations have made the move already, SMEs should not be left out in the scene. In this webinar, industry experts will walk you through their journey of entering the Greater Bay Area and share tips on business transformation.

3 December 2021, 3:30 p.m. – 4:30 p.m.
(This webinar will be conducted in Cantonese. Simultaneous interpretation in English / Cantonese / Putonghua will be provided.)

Combat Doxxing - Webinar on “Personal Data (Privacy) (Amendment) Ordinance 2021”

(This webinar will be live-streamed on 8 December 2021)

The Personal Data (Privacy) (Amendment) Ordinance 2021 (Amendment Ordinance) was published in the gazette and came into effect on 8 October 2021 to combat doxxing acts that are intrusive to personal data privacy. The Office of the Privacy Commissioner for Personal Data (PCPD) organised the first webinar on 10 November 2021. Owing to the overwhelming response, the PCPD will re-run the webinar to explain the scope of the Amendment Ordinance to the participants.

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The HKIE Innovation Award 2022 – Invitation for Applications

The Hong Kong Institution of Engineers (HKIE) is organising the HKIE Innovation Award 2022 for HKIE members to encourage creativity and innovation in engineering among members and to recognise pioneering ideas and application that would benefit the city we are living in. The application deadline falls at 5:00 pm (Hong Kong time) on 17 January 2022.

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Busting Corruption "Myths" - Anti-Corruption Webinar for SMEs and Start-ups

(This webinar will be live-streamed on 20 January 2022)

The webinar is organised by the Hong Kong Business Ethics Development Centre of the Independent Commission Against Corruption. Customary practices and common work habits in our daily business may entail corruption risks. This webinar aims to help proprietors and management staff of SMEs and start-ups understand the potential risks in business operation and anti-corruption law in Hong Kong, as well as busting their “myths” in corruption related issues. (This webinar will be conducted in Cantonese)

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Labour Department: Download GovHK Notifications Mobile Application and Receive Workplace Consultation Information

The Labour Department (LD) releases information related to the Employment Ordinance and good human resource management through the GovHK Notifications mobile application (“App”), including amendments on the Employment Ordinance (“EO”), enrolment for Seminar on the EO and messages on good human resource management. Users of the App who are interested in receiving related messages can select “Workplace Consultation Related Information” under “Category” on the menu of the App. Corresponding notifications will be received by such users whenever LD delivers messages through the App.

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Privacy Commissioner Publishes Booklet on the Personal Information Protection Law of the Mainland

The Personal Information Protection Law (PIPL) passed by the Standing Committee of the National People’s Congress on 20 August 2021 has come into operation in the Mainland since 1 November 2021. To help the general public and businesses in Hong Kong better understand the personal information protection regime in the Mainland, the Office of the Privacy Commissioner for Personal Data (PCPD) published a booklet, entitled “Introduction to the Personal Information Protection Law of the Mainland” (the Introduction).

The Introduction is divided into three parts. The first two parts introduces the background and major requirements of the PIPL respectively. Relevant requirements of the main regulations and relevant cases were added in order to assist readers to better grasp the PIPL requirements. The third part gives an account of the related regulations, such as those relating to data security, consumer rights, e-commerce, mobile applications, online platforms and the financial sector. A comparison between Hong Kong’s Personal Data (Privacy) Ordinance and the PIPL is also included in the Introduction to provide a quick overview of the similarities and differences between the two pieces of legislation.

The Booklet (Chinese version only) can be downloaded from the PCPD website at:


Topical Issues


Support Measures relating to Liquidity

In view of the cash-flow pressure of SMEs, SUCCESS has compiled a summary of support measures relating to liquidity.

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SME ReachOut

Amid difficult business environment, HKPC knows SMEs are in the urgent need of cash to keep business running. The newly established "SME ReachOut" support team is here to help SMEs well equip for bouncing back, through introducing and matching the appropriate funding schemes.

"SME ReachOut", a dedicated service team operated by HKPC, has commenced operation starting from 1 January 2020 to support SMEs through free-of-charge one-on-one meetings. The team would help SMEs identify funding schemes that suit their needs, while answering questions relating to applications.

There are over 40 funding schemes provided by the Government for SMEs, with different funding scopes, amounts and requirements. "SME ReachOut" serves to enhance SMEs' understanding of the Government's funding schemes, with a view to encouraging better utilisation of the support provided by the Government, and to enhancing their competitiveness and development.

For enquiries, please contact "SME ReachOut" Hotline / WhatsApp (Text Message Only) at 2788 6868 or email by

Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

The Trade and Industry Department (TID) has rolled out enhancement measures on the BUD Fund to strengthen support to Hong Kong enterprises in exploring new markets and new business opportunities.

Starting from 30 July 2021, the geographical scope under the BUD Fund has been extended to Japan and Korea, with which Hong Kong has signed Investment Promotion and Protection Agreements (IPPAs).  In addition, the cumulative funding ceiling per enterprise has been increased from $4 million to $6 million.

The geographical scope of the BUD Fund will be further extended by phases to cover all economies with which Hong Kong has signed Free Trade Agreements (FTAs) and/or IPPAs.  The implementation timetable is as below:

The first quarter of 2022                          Extend the geographical coverage to Austria, Belgo-Luxembourg Economic Union, Canada, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Sweden and the United Kingdom
The second quarter of 2022 Extend the geographical coverage to Kuwait and the United Arab Emirates
Hong Kong Productivity Council (HKPC) as the BUD Fund Implementer regularly organises seminars/webinars in order to enhance enterprises' understanding of the BUD Fund.  For details of the BUD Fund, please visit its website ( ) or contact HKPC at 2788 6088.

Upcoming event for December 2021 is as follows:

Date Theme of Seminar
6 December 2021  Physical BUD Fund Consultation Session

(More Details)

Enterprises are welcome to join the event.


HKTDC Research Webinar “The E-Commerce Route into Latin America” (Webinar)

(This webinar will be live-streamed on 20 December 2021) 

The webinar is organised by the Hong Kong Trade Development Council. The Covid‑19 outbreak has thrust e-commerce into the spotlight, compelling struggling businesses to try out new sales avenues in both local and overseas markets, including Latin American countries like Argentina, Chile, Colombia and Peru. In a bid to help Hong Kong traders make inroads into these countries, this webinar will detail their digital and economic landscapes, and share key insights on securing success within their borders. (This webinar will be conducted in Cantonese.)

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Business News

GDETO Newsletter

The latest issue of the Hong Kong Economic and Trade Office in Guangdong (GDETO) Newsletter has been published.

More Details (in Chinese only)

Commercial Information Circulars (CICs) of the Mainland

The Trade and Industry Department issued a number of Commercial Information Circulars (CICs) on the Mainland's trade and economic rules and regulations. The latest CICs have been published. 

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