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PrintSeminars, Workshops and Conferences
The Trade and Industry Department provides different support measures to encourage and assist Hong Kong enterprises in developing their own brands and promoting their brands in the Mainland and overseas markets, such as organising branding conferences and seminars, etc.
2024
1. “Build Your Brand with Innovation” Seminar Series (5-6 December 2024)
- From Beginner to Master: AI-Powered Brand Innovation
- Build Your Brand, Boost Your Sales: UI/UX Design Strategies for E-commerce
2. Branding To Win Seminar 2024 : Unleashing the "New Quality Branding Force"(30 September 2024) (Chinese only)
- In Search of New-quality DNA for Hong Kong Brands
- Key to Brand Experience in the Digital Era
- ESG as Drive for Brand Sustainable Growth
- Brand-New Force: How PARKnSHOP Implemented the Concepts of "Chill Supermarket"
- Brand-New Force: How a Former Manufacturer Tells a Good "HK Farmer Story"
- Photo Album
2023
1. Seminar Series on "Power Up Your Brand in the New Era of Innovation and Technology" (7-8 December 2023)
- Your True Ally for Brand Marketing: AI Chatbots
- When Technology and ESG Collide – Brand Strategies for Sustainability
2. Branding To Win Seminar 2023 : Embrace the Sustainable Era of “ESG + Branding”(30 August 2023) (Chinese only)
- ESG-Empowered Strategies for Uplifting Brand Value
- ESG Planning: Holding the Key to Sustainable Branding
- Unlock the Power of ESG Marketing
- ESG+ "Maxim": Branding with a Beautiful Heart
- ESG+ "b-MOLA": More than CleanAir
- Photo Album
2022
1. Seminar Series on "Brand Building for Start-ups" (30 November - 2 December 2022)
2. Branding To Win Seminar 2022 : Anew ‧ Brand-new Start (20 July 2022) (Chinese only)
- Brand Greater Bay: New Business Ecosystem in the Post Pandemic Era (Chinese Only)
- ESG: A Key to Sustainable Entrepreneur
- Photo Album
2021
1. Webinar Series on "Branding and Transformation" (2 - 3 December 2021)
- Developing Your Brand in Post-Pandemic Era (Webcast)
- Developing Hong Kong Brands in the Greater Bay Area (Webcast)
2020
1. Webinar Series on "InnoTech for Digital Transformation" (2 - 4 December 2020)
- Winning the E-Commerce Race - Recreating a brand new customer experience (Webcast)
- Keeping up with the AI & Big Data Trend (Webcast)
2. Branding To Win Seminar : Stronger Brand Amidst Adversity (25 September 2020) (Chinese only)
- Driving Brand Growth in the Post-Pandemic Era (Chinese Only)
- Brand Promotion to 'Home in' on the Stay-at-Home Economy (Chinese Only)
- Brand Story of EDO : Striking Offense-Defense Balance (Chinese Only)
- Photo Album