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Seminars / Workshops

SUCCESS regularly organises seminars and workshops to disseminate useful business information. All SMEs and business start-ups are welcome to join. For enquiries, please contact SUCCESS at 3403 6111.
The following are upcoming seminars / workshops for online registration. Please select the activity you wish to join by ticking in the relevant box and press the "Submit" button. Successful registrants will be notified by email.
Select Date Topic
Face-to-face
2025-06-13 “Exploration of New Market: Path to Success in E-commerce in Southeast Asia”
Face-to-face
2025-06-06 “Xiaohongshu x AI: Comprehensive Strategies for E-commerce”
Face-to-face
2025-05-29 “Trends of Digital Marketing and Brand Building of KOL: From Strategy to Practice”
  • Seminar: “Exploration of New Market: Path to Success in E-commerce in Southeast Asia”
    Description:

    Face-to-face

    Content:

    Topic: "Exploration of New Market: Path to Success in E-commerce in Southeast Asia"  


    Due to the drastic changes of global economy, SMEs in Hong Kong are facing imminent challenges to identify new growth points for their businesses. In this seminar, an expert will bring comprehensive insights on the e-commerce market in Southeast Asia, including relevant trends, consumer behaviours and key market characteristics. Effective strategies for entering the Southeast Asian e-commerce market, with analysis on key markets in the Association of Southeast Asian Nations (ASEAN) and viable business solutions, will also be shared, with a view to assisting SMEs in seizing emerging opportunities of e-commerce in ASEAN.

    This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
     

    Language: Cantonese 
     

    Speaker:

    • Mr Terry Chan
    Founder and Chairman, Hong Kong eCommerce Supply Chain Association (HKeCSC) and Founder and Group CEO, JUSTT GROUP  
     

    Registration: Interested persons are welcome to participate in this seminar.

    Download details
    Date / Time:
    13 June 2025 (Friday), 3:30 - 5:00 p.m.
    Venue: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
    Room 1301, 13/F, Trade and Industry Tower, 3 Concorde Road, Kowloon City
    Fee: Free of Charge
    Organiser: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
  • Seminar: “Xiaohongshu x AI: Comprehensive Strategies for E-commerce”
    Description:

    Face-to-face

    Content:

    Topic: "Xiaohongshu x AI: Comprehensive Strategies for E-commerce"  


    Xiaohongshu is a popular social media platform in the Mainland. Along with the recent surge in artificial intelligence (AI) technology, enterprises may grasp more business opportunities through this popular platform. In this seminar, an e-commerce expert as well as the first instructor in Hong Kong officially certified by Xiaohongshu will introduce the commercial and operational systems of Xiaohongshu and the associated potential opportunities in e-commerce for Hong Kong’s enterprises. Insights on how to integrate AI into Xiaohongshu for setting up effective marketing strategies, such as reaching a vast pool of potential customers and promoting products in Xiaohongshu through AI technology, will also be shared, with a view to assisting Hong Kong SMEs in exploring the mainland e-commerce market through utilising Xiaohongshu and AI.

    This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
     

    Language: Cantonese 
     

    Speaker:

    • Mr Billy Cheung
    Executive Director, Hong Kong Foreign Trade eCommerce Association 
     

    Registration: Interested persons are welcome to participate in this seminar.

    Download details
    Date / Time:
    6 June 2025 (Friday), 3:30 - 5:00 p.m.
    Venue: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
    Room 1301, 13/F, Trade and Industry Tower, 3 Concorde Road, Kowloon City
    Fee: Free of Charge
    Organiser: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
  • Seminar: “Trends of Digital Marketing and Brand Building of KOL: From Strategy to Practice”
    Description:

    Face-to-face

    Content:

    Topic: "Trends of Digital Marketing and Brand Building of KOL: From Strategy to Practice"  


    With the prevalence of social media, more key opinion leaders (KOL) appear and bring diverse possibilities for digital marketing and brand building. In this seminar, a professional trainer of Employees Retraining Board (ERB) will provide the latest overview of Hong Kong’s market and explore the core strategies for relevant digital marketing practices. A practical guide to KOL brand building and cases studies on markets in Hong Kong and in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) will also be shared, with a view to assisting SMEs in understanding the working mechanism of digital marketing through KOL and building their own brands by effective integration of different resources.

    This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
     

    Language: Cantonese 
     

    Speaker:

    • Dr Paul Yee
    Trainer of Employees Retraining Board 
     

    Registration: Interested persons are welcome to participate in this seminar.

    Download details
    Date / Time:
    29 May 2025 (Thursday), 3:30 - 5:00 p.m.
    Venue: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
    Room 1301, 13/F, Trade and Industry Tower, 3 Concorde Road, Kowloon City
    Fee: Free of Charge
    Organiser: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS)
Last Review Date : 26 February 2016