Content:

Topic: "Succeeding in Southeast Asia's New E-commerce Market in 2026: Key Trends, Regulatory Compliance, and Effective Go-To-Market Strategies for Businesses and Brands in Hong Kong"  

In the fast-evolving landscape of global trade, the Southeast Asian market continues to shine as the next frontier for e-commerce growth for Hong Kong enterprises. In this seminar, an expert will be invited to analyse the key market trends in Southeast Asia for 2026, consumer behaviors, and emerging opportunities. The seminar will also cover regulatory compliance in the market and share tips for navigating complex local regulations and ensuring adherence to market-specific rules. In addition, it will explore how to utilise artificial intelligence (AI) to transform e-commerce operations, reduce costs and scale businesses. Also, this seminar will highlight real-life success stories and provide practical insights to help brands expand sustainably.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Mr Terry Chan

Registration: Interested persons are welcome to participate in this seminar.

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Content:

Topic: "ESG: What's the Trend All About? — Strategies for Enhancing Brand and Business Growth"  

Good Environmental, Social and Governance (ESG) performance enhances an enterprise’s brand value and market competitiveness. How can SMEs seamlessly integrate the ESG framework into their daily operations and practices with limited resources? This seminar will invite an ESG expert to share practical experience in implementing sustainable practices, illustrated with real-world success stories, to assist SMEs in enhancing their brands and driving their business growth.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Mr Nigel Yip

Registration: Interested persons are welcome to participate in this seminar.

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Content:

Topic: "Challenges and Opportunities for E-commerce in 2026: Common Website Security Issues and Outsourced IT Risks "  

Businesses are shifting to e-commerce as consumers move their spending online. In this seminar, an expert in e-commerce and cybersecurity is invited to share the latest trends in e-commerce security and discuss strategies to address risks arising from outsourced information technology (IT) services, which will help safeguard website security and strengthen customer trust. In addition, the expert will provide insights into cybersecurity considerations when using generative AI, covering topics such as data and privacy protection as well as defense against cyberattacks. Participants will gain valuable knowledge on key strategies for expanding in the e-commerce market and implementing effective cybersecurity measures to protect both businesses and consumers.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Mr Horace Ma

Registration: Interested persons are welcome to participate in this seminar.

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Content:

Topic: "Exploration of New Market: Strategies for Hong Kong brands expanding into the Middle East"  

Due to changes in the global environment, the previous blueprint for “go global” has shifted towards the Middle East market. Understanding the Middle East market and its development potential will help Hong Kong enterprises expand their overseas businesses. This seminar will invite an expert to explain the market dynamics as well as the policies and regulations in the Middle East, including the characteristics and challenges of local brand marketing, with a view to assisting Hong Kong SMEs in leveraging the advantages of Hong Kong’s professionalism and credibility to establish their brands in the Middle East market and create new opportunities for business expansion.

This seminar is one of the seminars under the SME Service Centres' "4-in-1" Seminar Series.
 

Language: Cantonese 
 

Speaker:

• Ms Cici Chung

Registration: Interested persons are welcome to participate in this seminar.

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