\n Content:
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\n Topic: \;"\;Brand Beyond B
orders: Winning New Markets and Building Enduring Brands in Southeast Asia
'\;s E-commerce Digital Surge (2026-2027)"\; \
; \;
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\n Amidst the uncertainties in the
global trade landscape\, many established enterprises and new entrepreneur
s in Hong Kong are actively exploring the rapidly booming new markets in S
outheast Asia. In this seminar\, an expert will analyse the e-commerce and
branding trends in Southeast Asia from 2026 to 2027\, as well as how busi
nesses can expand their brands into the markets of Southeast Asian countri
es in a cost-effective and efficient manner\, and evaluate the relevant ou
tcomes. The expert will also explore how to leverage artificial intelligen
ce (AI) to empower digital brand building\, such as using AI tools\, chann
el strategies\, and data-led approaches to drive brand building as well as
customer trust and growth. This seminar aims to help SMEs master practica
l branding strategies to break beyond borders\, enabling them to unlock ne
w opportunities in the Southeast Asian markets.
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\n This s
eminar is one of the seminars under the SME Service Centres'\; "\;4
-in-1"\; Seminar Series.
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\n Language: Cantonese \;
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\n Speaker:
\n\n Registration: In
terested persons are welcome to participate in this seminar.
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