BEGIN:VCALENDAR
PRODID:-//SUCCESS Activity//iCal4j 1.0//EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20260423T094745Z
DTSTART:20260511T153000
DTEND:20260511T170000
SUMMARY:“SME-NGO Partnerships for ESG: Turning Social Impact into Brand Val
 ue"
UID:6fb32b77-2fd0-4338-a60f-a6d56de2aa94
LOCATION:Support and Consultation Centre for SMEs of the Trade and Industry
  Department (SUCCESS)\nRoom 1301\, 13/F\, Trade and Industry Tower\, 3 Con
 corde Road\, Kowloon City
DESCRIPTION:Organiser: Support and Consultation Centre for SMEs of the Trad
 e and Industry Department (SUCCESS)\nSpeakers:\nDr Michael Lin\n- Assistan
 t Professor\, School of Hotel and Tourism Management\, The Hong Kong Polyt
 echnic University\nMr Allen Yuen\n- Executive Director\, Community Leap Li
 mited
X-ALT-DESC;FMTTYPE=text/html:<p style="font-size: 16px\;">\n	Content:<br>\n
 	<br>\n	<strong>Topic:&nbsp\;<span style="font-family: Helvetica\, &quot\;
 Myriad Pro&quot\;\, Arial\;">&quot\;</span></strong><strong>SME-NGO Partne
 rships for ESG: Turning Social Impact into Brand Value</strong><strong><sp
 an style="font-family: Helvetica\, &quot\;Myriad Pro&quot\;\, Arial\;">&qu
 ot\;&nbsp\;</span></strong><span style="color: rgb(0\, 0\, 255)\;">&nbsp\;
 </span></p>\n<p style="font-size: 16px\;">\n	<br>\n	<span style="font-fami
 ly: Helvetica\, &quot\;Myriad Pro&quot\;\, Arial\;">Good Environmental\, S
 ocial and Governance (ESG) performance enhances an enterprise&rsquo\;s bra
 nd value and market competitiveness. How can SMEs adopt sustainable practi
 ces in a credible and affordable way? In this seminar\, experts from the E
 SG and non-governmental organisation (NGO) sectors will explore how strate
 gic SME-NGO partnerships can turn social and environmental impact into bra
 nd value. The session will explain how NGO-backed ESG credentials enhance 
 brand trust and differentiation\, introduce practical collaboration models
  suitable for smaller businesses\, and show how properly documented ESG in
 itiatives can support marketing\, customer loyalty and stakeholder engagem
 ent\, with a view to helping SMEs in building a trusted\, impact-driven br
 and through ESG practices.</span><br>\n	<br>\n	This seminar is one of the 
 seminars under the SME Service Centres&#39\; &quot\;4-in-1&quot\; Seminar 
 Series.<br>\n	&nbsp\;</p>\n<p style="font-size: 16px\;">\n	Language: Canto
 nese<br>\n	&nbsp\;</p>\n<p style="font-size: 16px\;">\n	Speaker:</p>\n<ul 
 style="font-size: 16px\;">\n	<li>\n		Dr Michael Lin</li>\n</ul>\n<div styl
 e="font-size: 16px\;">\n	- Assistant Professor\, School of Hotel and Touri
 sm Management\, The Hong Kong Polytechnic University&nbsp\;</div>\n<div st
 yle="font-size: 16px\;">\n	<ul>\n		<li>\n			Mr Allen Yuen</li>\n	</ul>\n	<
 div>\n		- Executive Director\, Community Leap Limited<br>\n		&nbsp\;</div>
 \n</div>\n<p style="font-size: 16px\;">\n	Registration: Interested persons
  are welcome to participate in this seminar.<br>\n	<br>\n	<a href="https:/
 /www.success.tid.gov.hk/success_enews/flyer/Flyer_20260511_Eng.pdf" target
 ="_blank"><u><font color="#800080"><strong>Download details</strong></font
 ></u></a></p>
END:VEVENT
END:VCALENDAR