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PRODID:-//SUCCESS Activity//iCal4j 1.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTAMP:20260409T091823Z
DTSTART:20260421T153000
DTEND:20260421T170000
SUMMARY:“Capturing E-commerce Opportunities: Leveraging AI for Low-cost and
  High-efficiency Marketing on Xiaohongshu”
UID:a37980c0-412d-4516-b84b-d96bbbf8c219
LOCATION:Support and Consultation Centre for SMEs of the Trade and Industry
  Department (SUCCESS)\nRoom 1301\, 13/F\, Trade and Industry Tower\, 3 Con
 corde Road\, Kowloon City
DESCRIPTION:Organiser: Support and Consultation Centre for SMEs of the Trad
 e and Industry Department (SUCCESS)\nSpeaker:\nMr Billy Cheung\,  \n- Exec
 utive Director\, Hong Kong Foreign Trade eCommerce Association
X-ALT-DESC;FMTTYPE=text/html:<p style="font-size: 16px\;">\n	Content:<br>\n
 	<br>\n	<strong>Topic:&nbsp\;<span style="font-family: Helvetica\, &quot\;
 Myriad Pro&quot\;\, Arial\;">&quot\;</span></strong><strong>Capturing E-co
 mmerce Opportunities: Leveraging AI for Low-cost and High-efficiency Marke
 ting on Xiaohongshu</strong><strong><span style="font-family: Helvetica\, 
 &quot\;Myriad Pro&quot\;\, Arial\;">&quot\;&nbsp\;</span></strong><span st
 yle="color: rgb(0\, 0\, 255)\;">&nbsp\;</span></p>\n<p style="font-size: 1
 6px\;">\n	<br>\n	<span style="font-family: Helvetica\, &quot\;Myriad Pro&q
 uot\;\, Arial\;">Xiaohongshu is a highly influential social media platform
  in the Chinese Mainland. With the recent widespread adoption of artificia
 l intelligence (AI) technology\, enterprises can unlock significant busine
 ss opportunities through this popular platform. In this seminar\, an e-com
 merce expert &mdash\; and the Hong Kong&rsquo\;s first officially certifie
 d Xiaohongshu instructor &mdash\; will be invited to introduce the latest 
 2026 business ecosystem and operational mechanism of Xiaohongshu and the e
 -commerce prospects for Hong Kong&rsquo\;s enterprises. The speaker will a
 lso share insights on utilising AI to formulate low-cost and high-efficien
 cy e-commerce marketing strategies on Xiaohongshu\, such as reaching the i
 dentifying precise target audiences\, creating viral contents through AI t
 echnology. The seminar aims to assist SMEs in mastering the essential stra
 tegies for expanding into the e-commerce market using AI and Xiaohongshu.<
 /span><br>\n	<br>\n	This seminar is one of the seminars under the SME Serv
 ice Centres&#39\; &quot\;4-in-1&quot\; Seminar Series.<br>\n	&nbsp\;</p>\n
 <p style="font-size: 16px\;">\n	Language: Cantonese&nbsp\;<br>\n	&nbsp\;</
 p>\n<p style="font-size: 16px\;">\n	Speaker:</p>\n<ul style="font-size: 16
 px\;">\n	<li>\n		Mr Billy Cheung</li>\n</ul>\n<div style="font-size: 16px\
 ;">\n	Executive Director\, Hong Kong Foreign Trade eCommerce Association&n
 bsp\;</div>\n<div style="font-size: 16px\;">\n	<div>\n		<div>\n			&nbsp\;<
 /div>\n	</div>\n</div>\n<p style="font-size: 16px\;">\n	Registration: Inte
 rested persons are welcome to participate in this seminar.<br>\n	<br>\n	<a
  href="https://www.success.tid.gov.hk/success_enews/flyer/Flyer_20260421_E
 ng.pdf" target="_blank"><u><font color="#800080"><strong>Download details<
 /strong></font></u></a></p>
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